How does Efilli CMP work?

Efilli is a Consent Management Platform (CMP) that helps publishers collect, store, and manage user consent in compliance with privacy regulations.

Efilli CMP:

  • Displays consent banners to users
  • Stores consent preferences securely
  • Integrates with Google Consent Mode and TCF v2.2
  • Supports multi-domain and multi-language setups

This topic provides a high-level overview for new users.