Efilli CMP fully supports Google Consent Mode v2.
When implemented correctly, Efilli:
- Sends consent signals to Google services
- Supports ad_user_data and ad_personalization parameters
- Helps publishers remain compliant with Google requirements
Google Consent Mode v2 introduces ad_user_data and ad_personalization parameters.
These parameters control:
- Whether user data can be used for advertising
- Whether ads can be personalized based on consent
Efilli CMP maps user consent preferences to these parameters automatically.
Understanding and configuring these correctly is essential for Google Ads compliance.
For step by step guidence:
For more detailed information about Google Consent Mode v2, please check out Google’s official documentation: https://developers.google.com/tag-platform/security/guides/consent?consentmode=advanced&hl=en